Clik here to view.
Facebook Contests: What You Need to Know
Despite an increasing awareness among digital marketers of the benefits and limitations of holding a Facebook Promotion or Contest, I’ve still seen many “illegal” contests on Facebook. There have been...
View ArticleClik here to view.
Checking In on Location Check-ins
Location based media and Check-ins have been called “the next big thing” for a while now. I have to admit, 18 months ago, I was dismissive. I didn’t feel that location media would catch on and some...
View ArticleClik here to view.
Interview with Boston Celtics Director, Interactive Media: Peter Stringer
The Boston Celtics have one of the strongest and most recognizable sports brands in North America. With millions of fans worldwide and a total of 17 Championships, the Celtics also command a huge...
View ArticleClik here to view.
My Take: Sports Teams on Google+
Last week, Google+ launched its brand pages and a few sports teams came along with it. When G+ came along last summer, I was admittedly excited (with a dash of GoogleWave skepticism). It was fun trying...
View ArticleClik here to view.
15 Fan Engagement Ideas
Here’s 10 ideas to engage fans – take ‘em, break ‘em and make ‘em your own: Twitter Complete the sentence: @PlayerOnTwitter hits like a _______ ! Swap players in and out, use other attributes as well…...
View ArticleClik here to view.
Foursquare, Instagram and Pinterest: Social Segmentation
There are currently at least 7 different and completely valid social networks for sports marketing. Facebook Twitter YouTube Google Plus Foursquare Instagram Pinterest This is all about social...
View ArticleClik here to view.
The Unified Approach to Social Marketing
I previously blogged about the segmented landscape of social networks – it’s a niche world now with many valid places to be like Pinterest, foursquare, Instagram, etc… So brands are now busy in many of...
View ArticleClik here to view.
Breaking Down #London2012
With #London2012 behind us, I thought it would be a good time to talk about social media and the Olympic Games. Twitter Wins Gold First off, for all the talk of “social media”, the only platform that...
View ArticleClik here to view.
Mark Cuban was Wrong and Facebook is Right
Many of us have lost our way. It took the Mark Cuban/Facebook story to help me realize it. Here’s where I’m coming from… Essentially, Cuban was pissed that he (or the Dallas Mavericks to be specific)...
View ArticleClik here to view.
Social Integration vs Destination
I made some predictions at the end of 2012 and stated my advice was to view social as less of a destination for the coming year. So, what does that mean, exactly? I’ve seen a number of brands do a...
View Article
